The Chicago, South Shore, and South Bend Railroad has served as a Calumet Region icon for over 100 years. During its Golden Age in the 1920s, the South Shore Line enjoyed financial success, as it transported record numbers of passengers between Chicago and South Bend. Much of that success was due to a vigorous marketing campaign to attract riders, including advertising, newsletters, maps and other printed materials, and, of course, the beloved South Shore Line posters. This session, part of Indiana University Northwest’s Senior University, will detail the components of that marketing campaign and include the viewing of a number of original 1920s posters.
This program received funding from an Indiana Humanities Action Grant.
Admission: Senior University is open to all northwest Indiana seniors, ages 55 and up.
Fee: All Senior University events are free of charge.
Registration: Registration is required and can be completed by contacting the Center for Urban and Regional Excellence via email at firstname.lastname@example.org or by phone at (219) 980-6907.
Venue: All events will take place on the Indiana University Northwest campus (3400 Broadway, Gary, IN 46408). Detailed event location will be provided at the time of registration.
Parking Permits: Visitor parking permits can be purchased at the IU Northwest Parking Permit Kiosks for a fee of $2 per day (exact change and credit cards accepted). Visitor parking permits are also required for disability parking spaces. Kiosks are located in parking lot 2 (north side of IUN), in front of the John W. Anderson Library, and in parking lot 13 (near the Arts & Sciences building). Parking permits are not required for workshops that run on Fridays.